With the Apple Watch now officially on the market, and soon to be on the wrists of several million customers – possibly as many as 20 million this year, according to some estimates – there’s a lot of curiosity about what kind of app ecosystem will spring up around the new device. Will Apple Watch owners actually be interested in reading news, shopping or playing tiny games, or will the Watch serve its customers better when it fades into the background, allowing you to pay at checkout, unlock hotel room doors, and only alerting you when it has something really important to share?
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